Measuring the Immeasurable: Social Media and the Dictatorship of Visibility

Institutionally today’s world is dominated by a slavish adherence to metrics. Every action and every choice is viewed as a strategic and competitive means of rising above others and ‘getting ahead’. Under neoliberalism, endless competition is purveyed not only as necessary but as ‘only natural’. This mindset is met with constant clamouring for numerical validation at every level.