Art and Celebrity: the Quest for Ultravisibilty
Controversy surrounding Björk’s recent exhibition at the Museum of Modern Art raises a number of questions about the role of major art institutions in the 21st Century. These questions go far beyond fusty reactions over a pop star exhibiting in the hallowed halls of a high-end museum. Instead they indicate a broader crisis of identity for public art institutions beset by neoliberalism’s privatising demands for ever-greater profits.
To produce value under Capital is a misfortune because it means producing value for somebody else.