Measuring the Immeasurable: Social Media and the Dictatorship of Visibility

Institutionally today’s world is dominated by a slavish adherence to metrics. Every action and every choice is viewed as a strategic and competitive means of rising above others and ‘getting ahead’. Under neoliberalism, endless competition is purveyed not only as necessary but as ‘only natural’. This mindset is met with constant clamouring for numerical validation at every level.

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From Pillar to Post

This exhibition addressed the unique physical peculiarities of the ageing colonial-era architecture in which it occurred. Its title, ‘Pillar to Post’ suggested the degree to which contemporary life is evermore at the whim of external forces that propel us from one space to another. We move more frequently than ever from one place to another, from one situation to another, willingly or not.

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To produce value under Capital is a misfortune because it means producing value for somebody else.