Art/Social/Capital
The massive mediation of our contemporary cultural terrain obviously has a notable impact on the activities of contemporary art, particularly in a globalised context. In fact, what is especially noteworthy about much contemporary art impacted by this communication imperative, is its heightened emphasis on the value of communicability itself.
New Worlds Inc. the Global Museum Franchise
A new cultural district in Abu Dhabi, Saadiyat Island, incorporates new lavish outposts of the Louvre and Guggenheim museums. These particular ‘outposts’ will feature specially designed buildings by high-ranking glitterati of the international architecture firmament, Frank Gehry and Jean Nouvel. The resulting ‘utopia’ is of a kind that only the conjoined cooperation of global multinationals could conjure.
To produce value under Capital is a misfortune because it means producing value for somebody else.